What I’ve Done


I’ve been lucky enough to work with some fantastic local PR agencies, businesses and charities including:

And below is a just taste of some of the lovely client projects I enjoyed working on this year:

Social Media Strategy: Utility Bear

Utility Bear is the global online retail site for a plethora of designer underwear brands emerging from a traditional Northern Irish family-owned High Street store. Launching with a new eCommerce website in 2015, I am working with the company to build a prominent, popular presence online with consumers working alongside established brand managers across a number of fashion channels with a view to becoming an industry market leader.

Digital Product Launch: Cinch Corsets

Cinch Corsets brought the latest celebrity phenomenon from Hollywood to Holywood (Northern Ireland) after researching, designing and sourcing the highest quality materials to launch their Cinch Waist Training Corsets and Active Range Corsets. I wrote press releases for the personality endorsements, blog posts for the website, created social media imagery and supported the Digital PR strategy with a curated list of online influencers and UK-wide consumer/lifestyle media to pitch.

Social Media Training: TinyLife Charity

As part of our commitment to support our Charity of the Year, I and a fellow CIPR Committee member delivered Social Media Training to their fundraising and events team, first conducting an audit of their existing channels with tips on how to better utilise them. I then followed this up with content planning ideas, exploration of other social channels available and a deeper understanding of Facebook Analytics for reporting.

Media Relations: PR Agency Subcontracting

I often help agencies who are resource-constrained with Media Relations. They put together the messaging, imagery and PR plan for their clients, I secure the coverage. I work across Northern Ireland, Southern Ireland and sometimes with the mainland UK media.

Social Media Strategy: Just Live a Little

A wonderful local success story, handmade granola producers/husband-and-wife-duo Jill and David are expanding rapidly across the Irish, UK and online markets and they wanted to introduce strategy, social listening and evaluative reporting across their digital channels. After just four weeks, they were able to take what they learned and manage the channels in-house, with great success (increasing Tweet Engagement tenfold and new Facebook Likes by +300%)

Media Relations: Bluemeadow Bridal

Based in Belfast, designer Sandra L O’Hara has painstakingly researched and sourced the finest materials to create a luxury handmade bridal adornment and veil collection. She required PR support to gain traditional and digital media coverage, build her profile and develop relationships with local stylists and Irish fashion journalists…

Media Launch: DeerStalker Bar & Bistro

The relaunch of this iconic Bar & Bistro is the newest offering at the Kellys Complex / GolfLinks Hotel, Portrush. They invited media and bloggers on a “bus run” for a tour through five decades of local hospitality history, followed by a sample of the drinks and food on offer at the latest North Coast venue, resulting in widespread online and print coverage…

Branding & Digital Marketing: Holistic Therapies

Soul Sisters is a family-run home-based alternative therapy business, delivering high class Reiki and Integrated Energy Therapy services to a variety of clients across Belfast and the Greater Belfast areas. They needed help with their branding for trade fairs and training to run their Facebook page with messages reflecting the wider ethos of their practice, including daily inspiration, mindfulness tips and positive attitude reminders…

Corporate Communications: Mental Health

Local charity AMH needed to refresh their public information materials for new audiences, targeting men, women and young people. They needed research, emotive copy and modern design to create a fresh approach to their external communications. They also utilised an infographic annual report for the first time and returned to an editorial-style internal newsletter…

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