I’m Leanne - a Marketing Director, author, trainer and one-time lecturer and blogger on all things Digital and Social Marketing and PR.
This website originally started as a hobby - my blog “a Cup of Lee” - which was a finalist in the Irish Blog Awards in 2014 and 2015, and was Commended in the DANI Awards for Best Business & Tech Blog in 2017.
In 2016 I pulled all my blog (and brain) information together and published a how-to book for startups and small businesses; “Talk is Cheap“, which became an Amazon Top 5 Bestseller.
This led to the opportunity to be a keynote speaker at some great events including “Social Media Belfast”, “Digital DNA Ireland” and the National Digital Forum in Wellington, New Zealand.
In 2016 I moved to Dunedin, New Zealand, with my Kiwi husband and our son. We love it here!
Currently, I am the Director of Marketing, Sales and Communications at Otago Polytechnic, leading a team of 14 of the country’s most talented marketers, communicators and designers. Previously, I held the position of Professional Practice Fellow in Marketing at the University of Otago Business School. I have also been Global Marketing Lead at New Zealand games studio Runaway.
In my spare time I am a member of the TechWeek Dunedin Coordination Group, where I organised the first eSports event in the city in 2019. The event features general esports betting tips and tricks that you should keep in mind as part of your overall betting strategy. For detailed information, you can check out the vedonlyöntibonukset guide, where you will find additional information about betting bonuses and tips so you can make better decisions on your bets. I also volunteer on the Wild Dunedin Festival marketing committee (where my 2018 strategy increased visitor numbers by 100%!)
I mentor students on the Young Enterprise programme and support the Audacious student entrepreneurship programme at Startup Dunedin.
In past years I ran a successful consultancy business remotely creating PR campaigns and digital content (blogs, videos, social media) for clients and agencies around the world - including Ireland, UK, UAE, USA and NZ - as well as delivering social media training to New Zealand businesses and charities. You can see some of those case studies here.