I’m Leanne – a Marketing Director, author, trainer and one-time lecturer and blogger on all things Digital and Social Marketing and PR.
This website originally started as a hobby – my blog “a Cup of Lee” – which was a finalist in the Irish Blog Awards in 2014 and 2015, and was Commended in the DANI Awards for Best Business & Tech Blog in 2017.
In 2016 I pulled all my blog (and brain) information together and published a how-to book for startups and small businesses; “Talk is Cheap“, which became an Amazon Top 5 Bestseller.
This led to the opportunity to be a keynote speaker at some great events including “Social Media Belfast”, “Digital DNA Ireland” and the National Digital Forum in Wellington, New Zealand.
In 2016 I moved to Dunedin, New Zealand, with my Kiwi husband and our son. We love it here!
Currently, I am the Director of Marketing, Sales and Communications at Otago Polytechnic, leading a team of 14 of the country’s most talented marketers, communicators and designers. Previously, I held the position of Professional Practice Fellow in Marketing at the University of Otago Business School. I have also been Global Marketing Lead at New Zealand games studio Runaway.
In my spare time I am a member of the TechWeek Dunedin Coordination Group, where I organised the first eSports event in the city in 2019. I also volunteer on the Wild Dunedin Festival marketing committee (where my 2018 strategy increased visitor numbers by 100%!)
I mentor students on the Young Enterprise programme and support the Audacious student entrepreneurship programme at Startup Dunedin.
In past years I ran a successful consultancy business remotely creating PR campaigns and digital content (blogs, videos, social media) for clients and agencies around the world – including Ireland, UK, UAE, USA and NZ – as well as delivering social media training to New Zealand businesses and charities. You can see some of those case studies here.