I’m Leanne Ross – lecturer, author, trainer and blogger on all things Digital and Social Marketing/PR.
Originally from Belfast, Ireland, I have over a decade’s experience across the public, private and not-for-profit sectors.
I am the proud recipient of two CIPR PRide Gold Awards and was Commended Finalist in both CIPR Outstanding Young Communicator Award (2015) and Digital DNA Newcomer of the Year (2016).
This website originally started as a hobby – my blog “a Cup of Lee” – which was a finalist in the Irish Blog Awards in 2014 and 2015, and was Commended in the DANI Awards for Best Business & Tech Blog in 2017.
In 2016 I pulled all my blog (and brain) information together and published a how-to book for startups and small businesses; “Talk is Cheap“, which became an Amazon Top 5 Bestseller.
A regular keynote conference speaker, I have been on the programmes for events such as “Social Media Belfast” and “Digital DNA” in Northern Ireland, as well as the National Digital Forum in Wellington, New Zealand.
I am also a media commentator having appeared in The Guardian, The Belfast Telegraph, Belfast Live, The Daily Mail, Downtown Radio, The Otago Daily Times…
I now live in Dunedin, New Zealand with my Kiwi husband and our young son.
Currently, I work as Professional Practice Fellow in Marketing with the lecturing team at the University of Otago Business School, Dunedin NZ. I teach across a range of Marketing papers (Sports, Digital, Food), and I am the Schools Liaison with local high schools and a business mentor for Young Enterprise New Zealand.
In my spare time I serve on the Board for the Wild Dunedin Festival, managing social media and digital strategy.
In recent years I ran a successful freelance business remotely creating PR campaigns and digital content (blogs, videos, social media) for clients and agencies around the world – including Ireland, UK, UAE, USA and NZ – as well as delivering social media training to New Zealand businesses and charities. You can see some of those case studies here.